Research & Analysis
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50 Cent ft Olivia - Candy Shop
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The first music video I'm going to analyse is the genre rap because the artist is rapping in the video. There is many conventions in the video going from the choreography to the locations to the sexual content that has been used. Firstly, in the video, there are some extra lighting and effects in the video, its been added in during the post-production process. You can tell because in some scenes in the music video, there is extra light added into it. Another convention is the location, where the music video has taken place. It seems mainly to be taken place in a mansion house where it seems like they are having a party. During this "party" narrative music video, it also shows a subjective view towards women because of the costumes and props that they are using and in the video, and the video has females as the dominant gender.
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